About Us | Stella Artois

Nestled in the picturesque Belgian town of Leuven, the Den Hoorn brewery has brought cheer to the townsfolk since its establishment in 1366. As a Christmas gift to the merry people of that town, the renowned brewer, Sebastian Artois presented his finest beer, which he named after the North Star that signaled the birth of Christ.

The name Stella is derived from Latin, meaning star. This joyous gift was so good that it has stood the test of time to become the premium beer that we drink and savour today throughout the world. With over 600 years of bringing people together, it has maintained the tradition of merry-making, good food, charming art and intimate music.

Today, the eight-point star can still be seen on the bottle packaging as well as the chalice from which the beer can be enjoyed. The horn from the original Den Hoorn symbol is also visible on the Stella Artois cartouche (logo) as a reminder of its legacy. Based on the entrepreneurial spirit of Sebastian Artois, Stella Artois has become synonymous with celebrating success, sophistication and achievement.

Brand History

From Belgium with love

The story of Stella Artois can be seen on every chalice. If you look closely, hints of our origins are proudly displayed.

Brand History

The Den Hoorn Brewery

The Den Hoorn Brewery was established around 1366 in Leuven, Belgium. Den Hoorn laid the foundation for the taste and standard that Stella Artois is known for today. The horn, which is still displayed in Stella Artois’ cartouche, is a reminder of this rich history.

Brand History

Sébastien Artois

In 1708, Sébastien Artois joined the Leuven Brewer’s Guild in Belgium as a Brew Master. He soon became head brewer at the Den Hoorn Brewery and later purchased it in 1717, renaming it Brouwerij Artois.

Brand History

Artois Brewery

By 1926, the Artois Brewery was so cherished both internationally and locally that a special batch was created as a Christmas gift to the cheerful people of Leuven. That special batch was the first to officially have “Stella” in its name. “Stella” is named after the Christmas star, and it pays homage to this original occasion, accompanied by a star on every bottle.