The story of Stella Artois can be seen on every chalice. If you look closely, hints of our origins are proudly displayed.
The Den Hoorn Brewery was established around 1366 in Leuven, Belgium. Den Hoorn laid the foundation for the taste and standard that Stella Artois is known for today. The horn, which is still displayed in Stella Artois’ cartouche, is a reminder of this rich history.
In 1708, Sébastien Artois joined the Leuven Brewer’s Guild in Belgium as a Brew Master. He soon became head brewer at the Den Hoorn Brewery and later purchased it in 1717, renaming it Brouwerij Artois.
By 1926, the Artois Brewery was so cherished both internationally and locally that a special batch was created as a Christmas gift to the cheerful people of Leuven. That special batch was the first to officially have “Stella” in its name. “Stella” is named after the Christmas star, and it pays homage to this original occasion, accompanied by a star on every bottle.
So, next time you take a sip of Stella Artois, take note of the rich history paired with the rich flavour poured in every chalice!
malted barley (gluten)
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