
Just like a perfectly executed tennis serve, the Stella Artois Perfect Serve is an art form. It's about precision, attention to detail, and a commitment to excellence

From the 45-degree angle of the chalice to the expert skimming of the foam, each step mirrors the careful stance, the accurate toss, and the powerful swing of a tennis serve. And just as a well-placed serve can win a point, the Perfect Serve delivers a crisp, refreshing taste that wins over every discerning palate.




OFFICIAL PARTNER OF THE WIMBLEDON
Wimbledon, The Championships, is the oldest and arguably the most prestigious tennis tournament in the world. Held at the All England Lawn Tennis and Croquet Club in London, it's the only Grand Slam event played on grass courts. Known for its time-honored traditions, including the strict all-white dress code for players and the consumption of strawberries and cream, Wimbledon exudes a classic and elegant atmosphere.
Adding to the event's experience is the partnership with Stella Artois. As the official beer partner, Stella Artois enhances the spectator experience by providing its "Perfect Serve" to tennis fans.